Santierra Hutson collaborates with clients at West End Strategy Team to develop and implement communications strategies to reach client audiences and to bring awareness and drive actionable change. She brings a wealth of knowledge and experience in earned media planning and implementation, social media content development, and research practices to aid in meeting client goals.
Before joining WEST, Santierra served as a communications professional in the tech space. She was the earned media specialist at Phase2, where she collaborated with the internal marketing team to secure thought-leader speakerships, awards and recognitions, including Washington Business Journal’s Best Places to Work and managing company-branded social platforms. She previously was at the Linux Foundation, where she managed media briefings and website content, and developed earned media analytics reports for her project leadership team.
Santierra joins the WEST team with a bachelor’s degree in strategic communications from Ohio State University. She focused her degree on public relations, crisis management, and social media analytics. At OSU, Santierra was vice president of the Black Advertising and Strategic Communications Association (BASCA), secretary of Sigma Gamma Rho Sorority Incorporated and lead ambassador of the Ohio State Office of Diversity and Inclusion, Young Scholars Program.