With a background in strategic and crisis communications, Nidhi Addanki partners with clients to define and reach their goals and amplify their messaging across various platforms to reach key audiences. At West End Strategy Team, Nidhi works with organizations that advocate for reproductive rights and work to develop a more socially just society.
Before joining WEST, Nidhi was a senior public relations associate at Rational 360, where she worked with clients across various industries – including healthcare, fintech, and government affairs – to plan and execute public affairs campaigns and develop effective communications strategies.
Nidhi also worked as a client services associate at DSPolitical for the 2022 midterm election cycle, helping to manage digital campaigns for democratic and progressive candidates across the country, and worked on the campaign to help elect Congresswoman Elissa Slotkin (D-Michigan).
Nidhi holds a bachelor’s degree in criminal justice and psychology from Northeastern University, and a master’s degree in justice, law, and criminology from American University. Nidhi lives in Washington, D.C.