We are persistent, committed partners.
Our diverse and talented team lives our values every day by partnering with clients we believe in to drive meaningful change.
– Matt Dorf, president and founder
Nidhi Addanki
StrategistPrapti Ajmera
StrategistLogan Bayroff
Vice PresidentMorgan Brill
Senior StrategistLucy Carradine
AssociateZack Cohen
StrategistAndrea Collazo-Salazar
AssociateShannon Craig Straw
PartnerHow do you drive meaningful change?
I dive deep into our client’s identity and mission, and work side-by-side with them to develop effective, compelling core messaging that equips them to achieve their goals.
What is your proudest professional achievement?
When proposed changes to a program for parents and young children would have made it less effective, I developed messaging and an advocacy toolkit that enabled our coalition client to secure funding without the damaging changes.
Mint chocolate chip
Favorite movieThe American President
Favorite hobbyWatching baseball
Ben DePasquale
StrategistMatt Dorf
President and FounderHow do you drive meaningful change?
I guide clients to reach the audiences they need to achieve their goals. Then, I collaborate with them to leverage these public-facing moments to further their advocacy, membership and/or development efforts.
What is your proudest professional achievement?
Founding a strategic communications firm that lives its values, encourages our team members to thrive, and partners with clients we believe in to drive meaningful change
Sarah Garfinkel
Vice PresidentHannah Gavin
Senior StrategistAri Geller
Senior AdvisorHow do you drive meaningful change?
I focus on ensuring that our work with clients is goal-oriented. Any media we place or content we develop is aimed a motivating an audience to take the necessary action to advance the client’s agenda.
What is your proudest professional achievement?
My proudest achievement was helping a client elevate their voice in a moment of particular national importance. Doing so immediately changed the narrative and opened the door for other allies to follow our client’s lead.
Chocolate
Favorite movieThe Princess Bride
Favorite hobbyGoing to the movies
Blake Goodman
Senior StrategistHow do you drive meaningful change?
I collaborate with clients to establish both short-term and long-term communications goals, while assessing the rapidly-changing news cycle and finding opportunities to highlight their work and purpose.
What is your proudest professional achievement?
After a highly competitive election, I drafted and distributed a statement that underscored our client’s uniquely consequential role in the campaign and the positive outcome, garnering extensive media coverage that reached key audiences.
Mint chocolate chip
Favorite movieBack to the Future
Favorite hobbyPlaying tennis
Alice Hickson
Senior StrategistAlissa Kaplan Michaels
Senior AdvisorHow do you drive meaningful change?
By guiding clients to communicate both efficiently and effectively, I help to amplify advocacy efforts on a global scale.
What is your proudest professional achievement?
I am most proud of my work that raises awareness of human rights issues.
Anything chocolate
Favorite moviePan’s Labyrinth
Favorite hobbyPhotographing sunflowers
Halea Kerr-Layton
Senior StrategistSamantha Kupferman
PartnerHow do you drive meaningful change?
Leveraging my background in journalism and political communications, I facilitate clients — and potential clients — in understanding where they’re trying to go and the most effective ways to get there.
What is your proudest professional achievement?
I was privileged to stand by the side of more than 100 Holocaust survivors as they returned to Auschwitz for the 75th anniversary of its liberation and bravely stood up to share their stories.
Chocolate chip cookie dough
Favorite movieTitanic
Favorite hobbyHiking
Christine Lamitina
Vice PresidentLincoln Le
AssociateWill Mesinger
Vice PresidentKyra Plourde
AssociateRachel Tardiff
Executive Vice PresidentSami Walley
StrategistRomelo Wilson
StrategistHow do you drive meaningful change?
I approach each of my clients’ goals with logic and empathy to collaborate with them to develop effective messaging and smart strategies.
What is your proudest professional achievement?
Outside of the office, I support a national summer learning organization to implement strength-based messaging strategies and curricula focused on social/emotional learning.
Butter Pecan
Favorite movieFreedom Writers (2007)
Favorite hobbyDancing
What is it like to work at WEST?
We believe in our clients and share their passion, values and commitment to a better world. And we know that the lasting, meaningful change we want to create is only possible with a team of people who have diverse backgrounds, perspectives and beliefs. As we work to create change in the world around us, we are also creating and strengthening equitable workplace cultures at WEST and across our industry where employees can thrive.