We leverage our deep relationships to secure media coverage for our clients. We also work with them to identify and train the people best positioned to share their stories.
What We Do
Media Relations and Training
Messaging and Content Development
We create authentic, focused messaging and develop it into compelling language, materials and digital content to reach target audiences.
Crisis Communications
We equip our clients to anticipate crises and avoid them. When crises do occur, we work alongside our clients to swiftly mitigate risks and create opportunities.
Thought Leadership
We identify existing opportunities and create new ones to elevate our clients as experts, to shape the narrative.
Newsworthy Events
We conceptualize and execute compelling, visually engaging public and media events that support clients’ goals and help drive the news cycle.
Digital Marketing and Social Media
We help clients leverage media placements to achieve advocacy, development and membership goals while building and engaging key audiences across all platforms.
Messaging Development
WEST dives deep to understand our clients, how they’re perceived and how to achieve their goals. After our assessment, we lay a foundation for the development of a focused, authentic, clear and consistent messaging platform that positions our clients as leaders in their field.
With free expression under threat in states across America, and press freedom and those who work to defend it continuously imperiled in regions around the world, PEN America plays a pivotal role in advocating for the protection and advancement of these fundamental liberties.