We leverage our deep relationships to secure media coverage for our clients. We also work with them to identify and train the people best positioned to share their stories.
We create authentic, focused messaging and develop it into compelling language, materials and digital content to reach target audiences.
We equip our clients to anticipate crises and avoid them. When crises do occur, we work alongside our clients to swiftly mitigate risks and create opportunities.
We identify existing opportunities and create new ones to elevate our clients as experts, to shape the narrative.
We conceptualize and execute compelling, visually engaging public and media events that support clients’ goals and help drive the news cycle.
We help clients leverage media placements to achieve advocacy, development and membership goals while building and engaging key audiences across all platforms.
WEST dives deep to understand our clients, how they’re perceived and how to achieve their goals. After our assessment, we lay a foundation for the development of a focused, authentic, clear and consistent messaging platform that positions our clients as leaders in their field.
Featured Case Study
Tree of Life
In the aftermath of the worst antisemitic attack in the United States, when 11 worshippers were killed during Sabbath services, the Tree of Life found itself with an unexpected national platform and a desire to use that platform to counter the hate that devastated its community. West End Strategy Team is equipping the Tree of Life community to reclaim its story and chart a new path forward.