Prapti Ajmera

Prapti Ajmera works closely with clients to develop and implement strategic communications campaigns and craft compelling messaging for foundations, faith-based nonprofits, and advocacy organizations. At West End Strategy Team, she creates impactful narratives for various clients, with an emphasis on human rights, foreign policy, global health, and advocacy. Prapti’s expertise includes leveraging advanced media intelligence tools to enhance her clients’ visibility and influence.

Before joining WEST, Prapti interned at Scott Circle Communications and the Partnership for Public Service, producing thought leadership content and optimizing media outreach efforts. 

Earlier in her career, Prapti was a creative strategist at Schbang, devising marketing campaigns and advertising strategies for premier brands. Having served as a content writer at The Times of India, Prapti brings to WEST a rich background in content creation. She also previously served in a research role at the Harvard Business School Research Center.

Prapti holds a master’s degree in media & strategic communication from The George Washington University and a bachelor’s degree in international relations from FLAME University in India. She is fluent in French, Hindi, Gujarati, and Marathi.