Samantha Kupferman

Samantha Kupferman leads West End Strategy Team’s business development initiatives, as well as the firm’s media and message training programs. A member of the firm’s leadership team, her work builds on her experience leading strategic communications campaigns on behalf of advocacy nonprofits and foundations, professional services organizations and public sector entities. She was one of WEST’s original team members, launched its New York office in 2015 and returned to the Washington office in 2019.

In addition to previous roles at communications firms including Marathon Strategies in New York and Rabinowitz/Dorf Communications in Washington, Samantha served as deputy communications director for Arkansas Gov. Mike Beebe, and as a features and city desk reporter at the Arkansas Democrat-Gazette, focusing on coverage of the nonprofit and philanthropic sectors.

Samantha holds a master’s degree in journalism from the University of Missouri and a bachelor’s degree in international politics from Georgetown University’s School of Foreign Service, where she received a certificate in Latin American Studies and during which time she studied in Chile and Spain. A proud Hoya, since graduating she has served as a volunteer alumni interviewer of undergraduate applicants. She has supported nonprofits engaged in adult literacy programs, serving as president of the board and as an English as a second language tutor for Literacy Action of Central Arkansas, on the board of the Literacy Council of Montgomery County, Maryland, and as a volunteer grant review panelist for the Montgomery Coalition for Adult English Literacy. She has also been a grant reviewer for Jewish Federations of North America’s Center on Holocaust Survivor Care and Institute on Aging and Trauma.

She lives in Bethesda, Maryland, with her husband and two children.