Physicians for Human Rights has a long legacy of documenting and advocating against human rights violations, leveraging its unique place at the intersection of medicine, science and the law to expand human rights and justice. As COVID-19 spread across the globe, PHR turned its attention to highlighting the health and human rights implications of the pandemic, including the disproportionate impact on health workers, people of color, marginalized groups including migrants, refugees and people in detention, and urging a science- and rights-driven approach including vaccine equity.
Already partners, PHR turned to West End Strategy Team for support in effectively disseminating evidence-based information through the elevation of trusted voices including scientists, public health officials, and health care professionals on the front lines of the pandemic.
In collaboration with PHR, WEST conceptualized, produced and promoted a series of webinars focused on critical issues of health equity, justice and human rights during the pandemic.
WEST worked with PHR staff to identify potential webinar topics, moderators and panelists. Following the meeting, WEST served as liaison to participants, sending invitations and finalizing the panel.
WEST also developed the run of show, moderator questions and talking points for each episode of the webinar, and hosted all participants in a pre-webinar preparation session.
Additionally, members of WEST managed all of the backend logistics of the webinars, including setting up the technical aspects of the webinar and troubleshooting if needed during the event.
WEST worked closely with the PHR team to promote each webinar via social media. WEST also identifies particularly compelling aspects of the series to highlight for media in order to generate additional attention to PHR’s efforts.
The webinar series expanded PHR’s network of partners and deepened its existing relationships, attracting high-profile speakers including Dr. Tom Frieden, former director of the U.S. Centers for Disease Control and Prevention, Dr. Soumya Swaminathan, chief scientist of the World Health Organization, and Lee Gelernt, a leading human interest attorney and deputy director of the American Civil Liberty Union’s Immigrants’ Rights Project. More than 20,000 people registered to watch these expert conversations on the impact of the pandemic on global health care systems, asylum and detention, policing, at-risk populations, racial health disparities and vaccine equity and availability.