Strategic communications succeeds when it inspires change. West End Strategy Team partners with clients we believe in to achieve results that raise national public awareness, influence policy at all levels, and drive social change. In other words, after identifying our clients’ audiences, West End Strategy Team hones both message and strategy to secure targeted traditional and online media placements. We then leverage the success of our work together to boost your advocacy, fundraising and membership. Together, we turn passion into outcomes.
We understand what our clients want to achieve and we create strategies to produce results that matter.
Our strong ties with journalists and our knowledge of the media landscape allow us to achieve our clients’ goals.
We share our clients’ passion for positive social change.
Meet the Team
We have broad and deep experience in strategic communications, and backgrounds across such diverse sectors as media, government, political campaigns, nonprofits and the agency world. West End Strategy Team is uniquely poised to create social change for our clients.
Matt DorfPresident and Founder
Matt, a veteran Washington insider whose award-winning communications create meaningful client outcomes, serves as the quarterback for the West End Strategy Team.
As he spearheads strategic communications campaigns, Matt influences progressive politics, skillfully shifting the conversation to achieve the goals of West End Strategy clients.
His broad and deep experience informs his unique ability to understand the most complex and pressing issues of our time, including anti-torture efforts, the fight against anti-Muslim bigotry, the push for comprehensive immigration reform, and gun-violence prevention.
For more than a decade, Matt helped diverse clients across all strategic areas when he served as managing partner of Rabinowitz/Dorf Communications.
He also holds experience as a journalist, lobbyist and media strategist, and was named as one of the 50 most-influential Jews in America by The Forward newspaper. Matt worked for a decade in hard news, reporting for dailies and community newspapers in New York, New Jersey and Virginia. Eventually, he led the Washington bureau of JTA, a global news wire service.
As director of government and public affairs for the American Jewish Congress, he headed the organization’s Washington office. And he served as director of Jewish affairs and outreach for then-Gov. Howard Dean’s presidential campaign and as senior adviser to the Democratic National Committee on faith outreach.
A graduate of The George Washington University, Matt is a contributing editor to An Historical Encyclopedia of the Arab-Israeli Conflict and authored a highly regarded guide to nonprofit media advocacy.
Ari GellerChief Operating Officer
Ari, a seasoned communications strategist, is a senior member of the firm’s leadership.
He counsels West End Strategy Team clients to develop their message and brand and then deliver it to key constituencies, with the goal of advancing their causes. He guides clients on such issues as anti-Semitism and anti-Muslim bigotry, religious freedom in the United States and Israel, LGBT equality, and guarding the separation of religion and state. He also has significant experience with crisis communications.
Ari’s experience spans government organizations, the nonprofit world and the private sector, and he has helped position elected officials, NGOs, companies and institutions to meet challenges and create opportunities.
He served as senior vice president of Rabinowitz/Dorf Communications and as director of communications and marketing at Interfaith Alliance, a nonprofit focused on protecting religious freedom.
Earlier, he spent five years on Capitol Hill first as deputy press secretary for Sen. Daniel Patrick Moynihan and then as press secretary for Sen. Russ Feingold. Ari’s time with Feingold included the senator’s passage of the McCain-Feingold campaign finance reform bill and his lone vote against the USA Patriot Act.
Ari also spent two years leading media relations in New York for the Museum of Jewish Heritage – A Living Memorial to the Holocaust.
He graduated from the University of Wisconsin at Madison, with a degree in political science and communication arts.
Daphne PriceVice President
Daphne leads marketing and operations at West End Strategy Team. She focuses her work on advancing the firm’s growth and developing new business. She has implemented system structure and professionalism to the firm’s priorities that compliments WEST’s intensive client work. Daphne brings to WEST a significant record of success in development and advocacy work and an ability to manage complex processes while navigating relationships between different stakeholders.
Before joining West End Strategy Team, Daphne worked at the Religious Action Center of Reform Judaism (RAC), where she was most recently development director. During her 17-year tenure she engaged in program planning, management, strategic planning, alumni engagement and development. She served as the liaison between the director of the RAC and the White House, executive branch offices, Senate and House congressional offices, and the leadership of other Washington institutions.
Daphne also held the role of the North American Director of the Muslim Leadership Initiative at the Shalom Hartman Institute of North America, where she was responsible for supporting and strengthening the alumni network and fostering connections between the Muslim and Jewish communities through local trainings and public programs.
Daphne received a BA with honors in religious studies from York University, and an MA in Judaic studies from Concordia University, and is currently an adjunct professor of Jewish law at Georgetown University Law Center. Daphne lives in Silver Spring, MD, with her husband and two children
Josh GlasstetterVice President
Josh is a versatile and experienced strategist with a long track record of generating press coverage and driving narratives. His experience puts him at the intersection of journalism, politics and online organizing. Josh works on behalf of his clients to run integrated communications campaigns that create real impact.
At West End Strategy Team, Josh helps clients advance their goals and increase their visibility — whether in the press, online or in the field. His clients work on a range of issues including religious freedom, civic participation, worker rights and fighting extremism.
Before joining West End Strategy Team, Josh worked for a number of leading advocacy organizations in communications, digital and advocacy roles. He was the Southern Poverty Law Center’s first Campaign Director and served as Research Director at People For the American Way, where he helped found the group’s popular politics blog. He has also worked for SEIU, Amnesty International USA and Michelle Nunn’s 2014 Senate campaign in Georgia.
Most recently, Josh has consulted for a mix of clients on issues ranging from climate change to free speech. In addition to a strong background in strategic communications, he has deep experience with video, social media, online advertising and digital content strategy.
Josh studied government at Cornell University and was the first undergraduate elected to the Ithaca, NY City Council.
Meredith MacKenzieVice President
Meredith is a skilled communications professional who works with clients to design and execute communications plans in support of their goals. At WEST, Meredith is a leading advisor for clients focused on improving human rights around the world. Her work connecting clients with reporters and shaping their social media strategies has helped drive the dialogue around human rights in supply chains and fair labor practices, foreign aid and the interfaith social justice movement. She brings a decade of journalism, communications, non-profit and international development experience, as well as a deep belief in social justice to our work.
Having worked at WEST earlier in her career, Meredith went on to work in the international development field as both a communications director for a legal NGO defending communities hurt by international finance and as a communications advisor for the Democracy, Rights and Governance Team at the USAID Mission in Liberia. During her time in Liberia she was part of USAID’s technical assistance for Liberia’s 2017 presidential elections, organizing an international observer mission and working with partners to increase women’s participation in the democratic process and expand civic and voter education. She also previously served as press secretary for former Senate Majority Leader Harry Reid, where she worked to gain constituent support and build political coalitions around critical legislation, including the Affordable Care Act.
Meredith has had a wide-ranging communications career and education in both journalism and political economy. Meredith holds a Bachelors of Journalism from the University of Missouri School of Journalism and a Masters of Science in International Development from the London School of Economics and speaks fluent Spanish.
Shannon Craig StrawSenior Director
Shannon, a talented campaign, advocacy and media relations professional with extensive event planning experience, has secured media placements for clients at a range of major national outlets.
At West End Strategy Team, Shannon’s work focuses on clients at the intersection of faith and politics, as well as social change work around ending gun violence and mass incarceration.
Earlier in her career, she served as press secretary at Public Religion Research Institute, boosting its name recognition by expanding its social media presence and cultivating media relationships.
Prior to that, Shannon was the chief researcher for AARP’s 2010 Voter Education campaign and a communications assistant on the public education team that led the “Divided We Fail” health care and Social Security campaigns.
During the 2009 Virginia Democratic primary, she worked as media relations coordinator for Mike Signer, candidate for lieutenant governor. In 2008, Shannon was a part of the Obama for America religious affairs team during the Democratic primary, and during the general election, served as deputy campaign manager, oversaw policy research and ran debate prep for Fred Johnson for Congress, among other roles.
Shannon holds a bachelor’s degree in political science and history from Hope College in Holland, Mich.
Heather CabralSenior Strategist
Heather’s outstanding contributions to West End Strategy Team include developing strategic opportunities for clients and securing media placements that help them to achieve meaningful outcomes.
Heather works with clients that focus on human and civil rights advocacy through interfaith outreach, utilizing such tools as traditional and social media and other creative communication strategies.
Her career began at in production at ABC News. She then worked as a publicist for the National Geographic Society, helping to facilitate the Empowering Women in Africa Symposium, in partnership with the British Embassy. Next, she served as a communications specialist for
the Brookings Institution’s Africa Growth Initiative, focusing on publicizing U.S.-Africa trade, growth and development.
In addition, Heather belongs to the Diaspora African Women’s network, an organization that uplifts African women working on policy in the United States and elsewhere. She also volunteers with the Embassy of Cape Verde, assisting with special events. In December 2012, U.S. Rep. Howard Berman of California awarded her a Congressional Certificate of Recognition for her work in preserving Cape Verdean Culture in the United States.
Heather, who attended Howard University in Washington, D.C., to study television production and graphic design, is an active member of All Souls Unitarian Universalist Church.
Jessica SarstedtSenior Strategist
Jessica is a talented broadcast strategist with deep contacts in the television, radio and digital news industries across the globe. She is particularly experienced in message development and media outreach.
At West End Strategy Team, she works to leverage her contacts to build relationships with editorial decision makers in broadcast and cable news. She consistently looks for creative ways to capitalize on media opportunities and grab the attention of TV news reporters and producers, highlighting the work of organizations including Diplomacy Works, while considering both the long-term and short-term goals of her clients.
Previously, she worked for Al Jazeera America coordinating large-scale broadcast special events during the 2016 U.S. presidential campaign.
Jessica spent several years in the Middle East, living in both Cairo and Dubai, where she worked to bridge gaps between nonprofits and news media. There she helped lead media relations teams during the Egyptian revolution under extreme conditions, consistently pitching and producing responsive social and traditional media content for targeted audiences.
Earlier in her career, she crafted communication strategies for a variety of organizations, including the United Nations and groups working to protect the rights of refugees throughout the Arab world.
Jessica holds a master’s degree in international human rights law from The American University in Cairo, and a bachelor’s degree in political science, with a minor in economics, from The George Washington University.
Sarah GarfinkelSenior Strategist
Sarah brings to West End Strategy Team a strong background in journalism and nonprofit communications. She works with clients focused on social justice, human rights and international relations.
With strong writing and digital communications skills, Sarah is an asset to her clients as she focuses on helping them convert their passions into successes. Her varied experience and creativity allow her to help clients meet short-term goals while focusing on developing a long-term strategy.
Previously, Sarah worked at the Lupus Foundation of America where she played a key role in the organization’s digital communications and content marketing strategies, as well as assisting with the launch of a national multi-media awareness campaign and public policy efforts. Earlier in her career, she worked on the policy communications team at the Consumer Technology Association, and as an intern and freelancer for the (Peoria) Journal Star.
Sarah holds a master’s degree in media and public affairs from The George Washington University and a bachelor’s degree in journalism from Bradley University located in her hometown of Peoria, Illinois.
Sara KoenigSenior Strategist
Sara is a member of West End Strategy Team’s New York office, where she collaborates with nonprofit organizations that focus on social justice, human rights, international development and community organizing.
Sara works alongside clients to create strategic media and communications outreach plans, crafting stories that engage journalists and activists locally, nationally and around the globe. She specializes in message development and editorial services.
Prior to joining West End Strategy Team, Sara led communications efforts for various nonprofits in the U.S. and overseas, including the Workmen’s Circle, the secular Jewish social justice nonprofit; the Armenian General Benevolent Union, the world’s largest Armenian heritage NGO; and Mother Teresa Society: The Kosovo Humanitarian & Charitable Society. She helped maximize the visibility of each through branding, producing multimedia content, managing social media accounts, and supporting education and advocacy campaigns. Sara holds a master’s degree in international affairs, with a focus in human rights, from The New School, and a bachelor’s degree in sociology and communications from SUNY Buffalo. She is a member of the Phi Beta Kappa Society.
Tony helps clients realize their visions and objectives by implementing strategic campaigns utilizing media relations, message development and online strategy. In his role as assistant to the the president, Tony works closely with with Matt Dorf. In addition, Tony is an essential player supporting the WEST team’s work to achieve goals that create positive change.
With a diverse background working in print and multimedia journalism, Tony offers a practical understanding of media relations and message development that is essential to the success of any engaged advocacy organization. A graduate of the University of Maryland’s Philip Merrill College of Journalism, Tony has experience reporting on politics, public policy and international affairs with outlets including SiriusXM Satellite Radio, the McClatchy-Tribune News Service, Capital News Service and a number of print newspapers and magazines.
In his career as a media professional working in journalism and public relations, Tony has prioritized progressive advocacy and activism focused on empowering and strengthening historically marginalized communities. His issues of focus include U.S. foreign policy, human rights, immigration and refugees, gun violence prevention, poverty and health care.
Join the Team
Location: Washington, D.C.
West End Strategy Team is seeking a driven professional looking to build a career in strategic communications to join our Washington, D.C. office as an assistant working closely with the firm’s president. We are looking for someone who is well organized with a sharp attention to detail, adaptable, able to multitask, well versed in current events and eager to learn and work in a fast-paced, professional environment.
West End Strategy Team is a full-service strategic communications firm that partners with our clients to deliver bold, creative and innovative communications strategies by clearly defining goals and target audiences. Our work includes message development, public and media relations, digital strategy, marketing and advertising and crisis communications. A successful candidate will join a team drawn from politics, journalism and nonprofits. This is a full-time position based in our Washington, D.C. office.
- Strong writing skills
- Sharp attention to detail
- Exceptional organizational skills
- Bachelor’s degree in communications, journalism, political science, public affairs, international relations or other related fields
- Knowledge of trends in media, politics and current affairs, informed by a combination of education and regularly keeping up with news reporting
- Experience operating in a fast-paced work environment at the intersection of media, politics and current events
- Comfort speaking directly with clients, vendors and business associates
- A self-starter with the ability to manage multiple priorities at the same time
- Organizing and planning skills
- Strong problem-solving abilities
- Ability to be assertive when necessary
- Familiarity with AP Style
- Strong research skills
- Creative thinking and a good sense of humor
- Assist the president of WEST with daily core functions, including holding regular check-ins, scheduling meetings, notetaking, researching, participating in calls and attending meetings, coordinating travel and handling other duties as assigned by the president
- Work with the president of WEST to support his work with clients and on special projects.
- Serve as the primary liaison for all communications between WEST’s president and others, including internal and external contacts, over the phone, online or in person
- Developing and posting social media content on behalf of WEST and the president on a daily basis
- Supporting the internal operations of the firm, including assisting with on-boarding new hires, setting up regular meetings and managing the firm’s internal shared calendar
- Assisting other team members with client-facing work as needed, including building lists of media contacts, drafting materials like op-eds, media advisories and web content, staffing events and making pitch calls to media
- Manage special events in the office, such as training sessions, parties and seminars, including booking space, coordinating food, sending invitations, etc.
- On an ongoing basis, monitoring trends in media, politics and current events and using this knowledge to occasionally offer strategic communications advice and guidance to team members operating in a client-facing role
- Regularly compiling lists of media clips for publication to WEST’s internal staff and clients
- Regularly using AP Style to draft, edit and proofread content for internal and external publication
Compensation is commensurate with experience and includes a generous bonus structure for business development. Benefits include health, dental, life, long-term disability and a 401k plan.
West End Strategy Team is an equal opportunity employer and strongly encourages applications from people of color, persons with disabilities, women and LGBT applicants.
Please submit a resume, cover letter and writing samples. Materials should be submitted to firstname.lastname@example.org. Please write: “Assistant” in the subject line. Only complete applications will be considered. All applications will be kept confidential.
Location: Washington, D.C.
West End Strategy Team is seeking a seasoned communications professional to join our Washington, D.C. office. We are looking for someone who is strategic, expert and driven. A successful candidate will understand what our clients want to achieve and know how to get them there. Your work will help drive meaningful change on issues including human and worker rights, immigration, the advancement of women and girls, LGBT equality, and interfaith cooperation, among others.
West End Strategy Team is a full-service strategic communications firm that partners with our clients to deliver bold, creative and innovative communications strategies by clearly defining goals and target audiences. Our work includes message development, public and media relations, digital strategy, marketing and advertising, and crisis communications. A successful candidate will join a team drawn from politics, journalism, and nonprofits. This position is based in our Washington, D.C. office.
- Work experience in communications with an agency, a nonprofit, in government and/or on a political campaign. This is not an entry-level job; we are looking for someone ready to move to the next stage in his or her career.
- Established contacts with members of the media and a working knowledge of the national media landscape
- Excellent writing and editing skills with attention to detail, as well as strong oral communication skills
- Familiarity with AP Style
- Experience developing strategic media, digital and communications outreach plans and campaigns
- Ability to conceptualize big-picture and long-term, and think creatively for clients
- Experience managing projects, as well as juggling multiple priorities at one time
- Proactive approach to priorities; ability to work as a team player while also being a self-starter
- Strong research skills
- Familiarity with nonprofits, human and worker rights organizations, Washington, D.C. cultural institutions
- Serve as primary point of contact for assigned clients
- Work as a team member on assigned accounts
- Act as a liaison between your clients and the media
- Conceptualize and draft materials to support clients’ communications goals including press releases, pitch notes, op-eds, talking points, and social media and other digital content
- Create and implement media outreach strategies including researching target media, building press lists, and communicating directly with members of the media
- Build marketing campaigns using social media, advertising, and other tools to advance clients’ goals
- Support business development initiatives
Compensation is commensurate with experience and includes a generous bonus structure for business development. Benefits include health, dental and a 401k plan.
West End Strategy Team is an equal opportunity employer and strongly encourages applications from people of color, persons with disabilities, women, and LGBT applicants.
Please submit a resume, cover letter, and writing samples. Materials should be submitted to email@example.com. Please write: “D.C. Strategist” in the subject line. Only complete applications will be considered. All applications will be kept confidential.
Location: Washington, DC or New York City
West End Strategy Team is currently accepting applications for paid internship positions for the Summer of 2018. We are a full-service strategic communications firm with offices in D.C. and New York, offering clients a comprehensive approach that includes message development, media relations, online strategy, marketing and crisis communications. Our team works with organizations seeking to enhance their influence on issues including social and economic justice, human rights, civil rights, faith-based advocacy and sustainability. What drives us is the fact that our work touches the lives of real people – women and children, racial and religious minorities, people affected by gun violence, immigrants, working families and so many others.
Interns have the opportunity to gain hands-on experience working closely with progressive, nonprofit, and international organizations in a professional setting. Responsibilities include writing and editing materials for distribution to the media, drafting opinion pieces, developing social media content, researching client organizations and their issue areas, researching target journalists and compiling media lists, conducting media outreach, aggregating news content, and various clerical duties. Through this experience, interns will cultivate a working knowledge of highly relevant political and advocacy organizations, the major issues of the day, and the media.
Interns are required to commit to at least 20 hours/week, or 2-3 full days in the office from June 4 – August 10.
Please email a resume, cover letter, brief writing sample and list of 2-3 references to firstname.lastname@example.org. Only complete applications will be considered. No phone calls, please.
West End Strategy Team is an equal opportunity employer and strongly encourages applications from people of color, persons with disabilities, women, and LGBT applicants.
When crises inevitably occur, we swiftly develop and implement an action plan that yields the best possible solution that often includes creating opportunities. We also help our clients anticipate – and ultimately, avoid – potential challenges as they pursue their goals.
By securing strategic media placements through our extensive relationships with media, we reach targeted, influential audiences. Then, West End Strategy Team leverages this media coverage to help our clients in effecting meaningful change.
Authentic, consistent and focused messaging is central to any communications strategy. We collaborate with our clients to create deliberate communications that raise public awareness and inspire action.
We harness the power of online and social media to reach specific audiences and to create opportunities for our clients in advocacy, membership and development.
West End Strategy Team has deep ties in federal and state government, in the progressive community and throughout major political entities. We help our clients navigate these worlds so that they can create strategic alliances, amplify their messages, bolster advocacy efforts and achieve outcomes.
Our team works with diverse clients seeking to enhance their influence in the progressive public policy arena, with a strong focus on social and economic justice, human rights, civil rights, faith-based advocacy, and sustainability. We never forget that our work with our clients impacts the lives of real people – women and children, the LGBT community, racial and religious minorities, people affected by gun violence, immigrants, working families and so many others.
West End Strategy Team
2101 L Street, NW
Washington, D.C. 20037
New York City
520 Eighth Avenue
New York, NY 10018