Leadership Team

Will Mesinger has a track record of leveraging compelling media placements and effective communication strategies to equip clients to achieve their programmatic, advocacy and development goals. At West End Strategy Team, Will collaborates with clients to translate complex domestic and foreign policy priorities into successful creative campaigns.

As executive vice president, Rachel Tardiff manages West End Strategy Team’s client teams to ensure we continue to provide best-in-class...

Logan Bayroff leverages deep experience in international crisis response and foreign policy to advise clients on effective communications strategies that...

Shannon leads WEST’s Chicago team and oversees our messaging development and strategic communications planning work. She is also one of our leading crisis communications experts.

Matt, a veteran Washington insider whose award-winning communications create meaningful client results, serves as the quarterback for the West End Strategy Team.

Samantha leads West End Strategy Team’s new business development, building off of her experience leading strategic communications campaigns on behalf of advocacy nonprofits and foundations, professional services organizations, and public sector entities. She was one of WEST’s original team members, launched its New York office in 2015, and returned to the Washington office in 2019.